Let Your Legend Begin
The Arrival
Menehune
Fire & Water
Sun
Little Legeds
BRIEF
Create a new brand campaign for Aulani Resort.
SOLUTION
We enlisted the help of a documentary filmmaker and followed one family on a trip through Hawaii. Then we used tales of Hawaiian lore to weave their journey together under the tagline, “Let Your Legend Begin”.
AWARDS
2019 American Advertising Awards (Los Angeles)
(Bronze) Integrated Advertising Campaign – Regional / National
-
Role Concept & Art Direction
-
For Aulani Resort & Spa
-
Date January 2018
-
Senior Copywriter Amina Halim // aminawrites.com
Up Next: