Let Your Legend Begin
Fire & Water
Create a new brand campaign for Aulani Resort.
We enlisted the help of a documentary filmmaker and followed one family on a trip through Hawaii. Then we used tales of Hawaiian lore to weave their journey together under the tagline, “Let Your Legend Begin”.
2019 American Advertising Awards (Los Angeles)
(Bronze) Integrated Advertising Campaign – Regional / National
Role Concept & Art Direction
For Aulani Resort & Spa
Date January 2018
Senior Copywriter Amina Halim // aminawrites.com