the work of Jesús

For the 50th anniversary of Walt Disney World, we were given the exciting challenge of crafting a bespoke streaming and social campaign to invite our Hispanic audience to join in this once-in-a-lifetime celebration.

For the Hispanic community, language is a powerful bond, and Spanish holds a special place in our hearts. The word “Grandioso”— magnificent— is synonymous with breathtaking and unforgettable moments. The 50th Anniversary of Walt Disney World was nothing short of grandioso. But we knew it could be even more.

That’s why we transformed Grandioso into Grandio50, a campaign that speaks directly to the essence of the Hispanic experience. We created content rooted in deep cultural insights, bringing real Hispanic Disney fans to the forefront, celebrating their stories, their connection to the magic, and their pride in being part of this monumental celebration.