the work of Jesús

The Magic of Being an Annual Passholder

The Annual Passholder Program at Walt Disney World transforms the way guests experience the resort. It turns Disney from a once-in-a-lifetime visit into an ongoing adventure, providing value, flexibility, and exclusive perks that make it easier to enjoy all that Walt Disney World has to offer. Whether you’re a local who wants to visit regularly or someone who wants to immerse yourself in Disney magic throughout the year, there’s a unique sense of ownership and connection that comes with being a passholder.

“That’s My Magic” was our way to elevate the unique magic of being an Annual Passholder through the magic of Disney animation. By showcasing the personal, emotional, and intimate moments that passholders experience, the campaign highlights the sense of community and the everlasting magic that lives in every visit.

Whether it’s celebrating milestones with loved ones, reliving cherished childhood memories, or creating new traditions, by focusing on the heartfelt stories of real passholders, we make the magic of Walt Disney World even more meaningful and memorable for those who call the parks their second home.