the work of Jesús

Memory-building is at the heart of the Disney experience, and for Hispanic families, it’s even more profound. Families come to Disney with the desire to create precious memories, and being intentional about those moments in such a special place makes them all the more impactful.

With the launch of our first-ever dedicated Hispanic Brand campaign running in the USA and LATAM, we set out to strengthen this emotional connection and remind the Hispanic audience that at Walt Disney World, even the smallest moments can be turned into Pura Magia— pure magic.

From creating the first beloved ‘Celebration’ buttons in Spanish to adding accent marks to the iconic Mickey Ears, something as simple as highlighting language adds an extra dose of Pura Magia for our guests.